Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a sol

Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their for

"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century

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The Oxford Handbook of Creative Industries is a reference work, bringing together many of the world's leading scholars in the application of creativity in econo