While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinati

With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segme

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the internatio

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism indust