This book evolved from a recent national conference that was convened to explore how the mass media could become a more potent weapon to improve public health.

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapt

Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models fo

The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation's public health agencies, placing it under an unprecedented scrutiny

Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on