You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning

Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Acc

There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies tha

"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management s

With billions of dollars generated annually, importing and exporting is a potentially lucrative arena for growthùand a bewildering tangle of rules and regulati