This unique book is a major contribution to the literature on persuasion in communication, and on doctor-patient communication, in particular. Written by a phys

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's reques

A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from

A seminal text in the field, this new edition of The Routledge Handbook of Health Communication provides students and scholars with a comprehensive survey of th

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and p