By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982. In this remarkable account, ce

A valuable tool for anyone who wants to effectively manage and motivate twenty-something workers Many books are being published on how to manage employees of th

At more than 78 million strong, the Millennials—those born between 1980 and 2000—have surpassed the Boomers as the larger and more influential generation in

Today the Millennial generation, the cohort born from the early 1980s to the late 1990s, is the largest generation in the United States. It exceeds one-quarter

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The