MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years h

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Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory

This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety o

The Marketing Plan, 5th Edition gives students the knowledge, tools, and techniques they need to develop marketing plans like the pros. Throughout the text, ste