Download or read book More Than A Name written by Melissa Davis and published by AVA Publishing. This book was released on 2005 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket.