Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and oper

Endorsed by the Chartered Banker Institute as core reading for the Personal and Private Banking module, Retail and Digital Banking looks at the changes that hav

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its

Inhaltsangabe:Introduction: In the current time, there is no area in life that is not subject to change. Even within the distribution, changes have taken place