Multilevel Approach to Competitiveness in the Global Tourism Industry
Author | : Teixeira, Sérgio Jesus |
Publisher | : IGI Global |
Total Pages | : 393 |
Release | : 2019-10-25 |
ISBN-10 | : 9781799803676 |
ISBN-13 | : 1799803678 |
Rating | : 4/5 (678 Downloads) |
Download or read book Multilevel Approach to Competitiveness in the Global Tourism Industry written by Teixeira, Sérgio Jesus and published by IGI Global. This book was released on 2019-10-25 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness. Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.