Related Books
Language: en
Pages: 225
Pages: 225
Type: BOOK - Published: 2017-05-26 - Publisher: McGraw Hill Professional
An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competition One of the hottest forms of a
Language: en
Pages: 126
Pages: 126
Type: BOOK - Published: 2018-06-12 - Publisher: Routledge
Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native ad
Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2016-09-01 - Publisher: OR Books
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui
Language: en
Pages: 249
Pages: 249
Type: BOOK - Published: 2017-10-03 - Publisher: Kogan Page Publishers
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read conte
Language: en
Pages: 43
Pages: 43
Type: BOOK - Published: 2017-08-02 - Publisher: Massimo Moruzzi
15 questions about native advertising that are seldom asked or answered.