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The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth
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Type: BOOK - Published: 2017-05-26 - Publisher: McGraw Hill Professional

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An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competition One of the hottest forms of a
Native Advertising
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Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native ad
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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui
Native Advertising
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Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read conte
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15 questions about native advertising that are seldom asked or answered.