This collection brings together perspectives drawn from a range of international scholars who have conducted research into the applications of neo-tribal theory

In this exciting book Michel Maffesoli argues that the conventional approaches to understanding solidarity and society are deeply flawed. He contends that mass

The complete understanding of organizational culture and personal values is fundamental for running and improving modern organizations. By identifying the under

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class

The Neo-Indians is a rich ethnographic study of the emergence of the neo-Indian movement—a new form of Indian identity based on largely reinvented pre-colonia