By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism resear