This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into ever

Today, people living in cities see up to 5000 ads per day, many on public displays. More and more of these public displays are networked and equipped with senso

This book constitutes the refereed proceedings of the 10th International Conference on Pervasive Computing, Pervasive 2012, held in Newcastle, UK, in June 2012.

" This book examines the implications of pervasive computing from an operational, legal and ethical perspective, so that current and future e-business managers

This book constitutes the refereed proceedings of the 5th International Conference on Pervasive Computing, PERVASIVE 2007, held in Toronto, Canada in May 2007.