Download or read book Planning and Implementing Your Major Gifts Campaign written by Suzanne Irwin-Wells and published by Jossey-Bass. This book was released on 2001-12-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning and Implementing Your Major Gifts Campaign is partof the Excellence in Fund Raising workbook series. Thismuch-needed guide is designed to help fund raisers demystify theprocess of major gifts fund raising and conduct a major giftscampaign that will get results. Using an accessible workbookformat, Suzanne Irwin-Wells, a well-respected fund raising expert,shows step by step how to identify prospects, select and trainvolunteers, increase the confidence of solicitors, and plan andimplement an effective major gifts campaign. The book is filledwith helpful worksheets, checklists, and real-life examples.