Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political

Pulp Politics helps us understand how political ads work by exploring how people think and feel, how our brains work, and how we tell and listen to stories. The

A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers