Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications.

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘t

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos