Download or read book Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors written by Michel Robert and published by McGraw Hill Professional. This book was released on 1995-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on 10 years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps--search, assessment, development and pursuit. Filled with anecdotes and case histories, this guide puts a revitalized future within the reach of every organization. Illustrations.