Principles of Advertising

Principles of Advertising
Author :
Publisher : Psychology Press
Total Pages : 458
Release :
ISBN-10 : 0789023008
ISBN-13 : 9780789023001
Rating : 4/5 (001 Downloads)

Book Synopsis Principles of Advertising by : Monle Lee

Download or read book Principles of Advertising written by Monle Lee and published by Psychology Press. This book was released on 2005 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

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