Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitiv

Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to f

A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelli

For Strategic Management courses. This book examines the techniques involved in analyzing business and competitive data and information including environmental

Revealing their secrets for monitoring competitive forces and keeping on top of the trends, opportunities, and threats within their industries, this book presen