Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives s

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factor

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives s

Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects o