This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all par

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fierc

A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politi

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda