"Guide identifying SME issues and constraints in regard to e-commerce - explains how to develop an e-commerce strategy and conduct online market research; outli

Part of Internatonal Trade Centre's (ITC's) Trade Secrets series, this book provides extensive information, resources and advice on electronic commerce. The gui

An effective eCommerce strategy is no longer just a competitive edge for small business owners. It's a necessity. So what's holding you back from entering the e