"This book explores areas such as strategy development, service contracts, human capital management, leadership, management, marketing, e-government, and e-comm

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A service economy era is coming! As the basic discipline of service dominant era, service science mainly studies common rules of service activities, aiming to p

From domestic to international settings, aid and assistance to less-developed areas has recently been bolstered by a boom in technological advances and new rese

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also