This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a va

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operation

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective r

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary