Shameless Exploitation in Pursuit of the Common Good

Shameless Exploitation in Pursuit of the Common Good
Author :
Publisher : Nan A. Talese
Total Pages : 220
Release :
ISBN-10 : 9780385511599
ISBN-13 : 0385511590
Rating : 4/5 (590 Downloads)

Book Synopsis Shameless Exploitation in Pursuit of the Common Good by : Paul Newman

Download or read book Shameless Exploitation in Pursuit of the Common Good written by Paul Newman and published by Nan A. Talese. This book was released on 2003-11-04 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There are three rules for running a business; fortunately, we don’t know any of them.” In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman’s Own became a major player in the food business. The company’s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic “Odd Couple” style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company’s profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

Shameless Exploitation in Pursuit of the Common Good Related Books

Shameless Exploitation in Pursuit of the Common Good
Language: en
Pages: 220
Authors: Paul Newman
Categories: Business & Economics
Type: BOOK - Published: 2003-11-04 - Publisher: Nan A. Talese

GET EBOOK

“There are three rules for running a business; fortunately, we don’t know any of them.” In 1978, Paul Newman and A. E. Hotchner decided that rather than j
In Pursuit of the Common Good
Language: en
Pages: 274
Authors: Paul Newman
Categories: Social Science
Type: BOOK - Published: 2008-08-12 - Publisher: Crown Currency

GET EBOOK

An entertaining, accessible history of the iconic Newman’s Own brand that also serves as a roadmap for foundations and charitable organizations looking to do
The Extraordinary Life of an Ordinary Man
Language: en
Pages: 321
Authors: Paul Newman
Categories: Biography & Autobiography
Type: BOOK - Published: 2022-10-18 - Publisher: Vintage

GET EBOOK

NEW YORK TIMES BEST SELLER • The raw, candid, unvarnished memoir of an American icon. The greatest movie star of the past 75 years covers everything: his trau
The Edge: 50 Tips from Brands that Lead
Language: en
Pages: 285
Authors: Allen P. Adamson
Categories: Business & Economics
Type: BOOK - Published: 2013-01-08 - Publisher: St. Martin's Press

GET EBOOK

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or
Paul Newman
Language: en
Pages: 152
Authors: Marian Edelman Borden
Categories: Biography & Autobiography
Type: BOOK - Published: 2010-11-02 - Publisher: Bloomsbury Publishing USA

GET EBOOK

This book examines the life of the remarkable Paul Newman—an iconic actor, director, race car driver, political activist, businessman, philanthropist, devoted