Download or read book Brains Versus Capital written by Günter Faltin and published by World Scientific Publishing Company. This book was released on 2018-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tea campaign as a case study -- Start-ups: creative concepts, not high-tech -- The step-child concept: it pays to finetune your concept -- Avoiding overload -- Building a business with components -- Playing in the big boys' league -- How to work out your own high-potential concept: the entrepreneurship laboratory -- Entrepreneurship as a challenge -- Say goodbye to old ways of thinking (don't draw conclusions about the future based on the past) -- An invitation to a dance