Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become inc

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects

Theoretically different modalities of social influence are set out and a blueprint for the study of socio-political dynamics is delivered.

This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and

The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and B