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Language: en
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Type: BOOK - Published: 2019-10-28 - Publisher: Routledge
In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to �
Language: en
Pages: 262
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Type: BOOK - Published: 2013-08-15 - Publisher: Routledge
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the
Language: en
Pages: 656
Pages: 656
Type: BOOK - Published: 2016-11-03 - Publisher: Routledge
For courses in Sports Marketing. Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those w
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2022-04-19 - Publisher: Routledge
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv
Language: en
Pages: 481
Pages: 481
Type: BOOK - Published: 2022-10-03 - Publisher: Human Kinetics
The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, includ