An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationshi

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationshi

Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations

"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial an

Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with