Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and

Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate commu

The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in comm

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and tr

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizationa