This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account

This book explores and advances the latest concepts and developments in event management theory and practice. Drawing on the ever-growing event management liter

This book examines the economic, social and environmental impacts and issues associated with the development of sport tourism globally, including the lack of re

In recent years, major sporting and cultural events such as the Olympic Games have emerged as significant elements of public policy, particularly in efforts to

Strategic event planning is about data and analytics. It's about creating goals that will tell you if your event served the purpose it was meant to serve or if