Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides d

Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financi

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understa

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive cove

Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those