Strategic Marketing of Higher Education in Africa

Strategic Marketing of Higher Education in Africa
Author :
Publisher : Routledge
Total Pages : 243
Release :
ISBN-10 : 9781000027884
ISBN-13 : 1000027880
Rating : 4/5 (880 Downloads)

Book Synopsis Strategic Marketing of Higher Education in Africa by : Emmanuel Mogaji

Download or read book Strategic Marketing of Higher Education in Africa written by Emmanuel Mogaji and published by Routledge. This book was released on 2020-01-20 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.

Strategic Marketing of Higher Education in Africa Related Books

Strategic Marketing of Higher Education in Africa
Language: en
Pages: 243
Authors: Emmanuel Mogaji
Categories: Business & Economics
Type: BOOK - Published: 2020-01-20 - Publisher: Routledge

GET EBOOK

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, universi
Understanding the Higher Education Market in Africa
Language: en
Pages: 320
Authors: Emmanuel Mogaji
Categories: Business & Economics
Type: BOOK - Published: 2020-03-06 - Publisher: Routledge

GET EBOOK

This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affec
Higher Education Marketing in Africa
Language: en
Pages: 424
Authors: Emmanuel Mogaji
Categories: Business & Economics
Type: BOOK - Published: 2020-05-20 - Publisher: Springer Nature

GET EBOOK

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’
Understanding the Higher Education Market in Africa
Language: en
Pages: 332
Authors: Taylor & Francis Group
Categories:
Type: BOOK - Published: 2021-09-30 - Publisher: Routledge

GET EBOOK

This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affec
Strategic Corporate Communication in the Digital Age
Language: en
Pages: 206
Authors: Mark Anthony Camilleri
Categories: Business & Economics
Type: BOOK - Published: 2021-02-19 - Publisher: Emerald Group Publishing

GET EBOOK

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and