Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these

Value creation and capture sometime requires changing laws and regulations. This book explains how businesses can help do this.

Beat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary busines

This edited collection brings together research that bridges the domains of stakeholder theory, non-market strategy and social movement theory.

Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activ