The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing" This complete summary of the ideas from Alex Wipperfurth's book "B

Based on a radical concept--letting go--this book about "marketing without marketing" is written by an author called "a marketing subversive" by "Adweek."

The unbelievable true story of three pilots flying a routine Federal Express flight who must call on their inner courage, strength, and ability to stop a bitter

It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that