"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies

"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the funct

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives