Purpose: Strategic management has been developing in business theory and practice for over 50 years. Presently, it constitutes the main area of research interes

In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management fi

"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essent

The dynamics of market changes determine new perspectives both in the theory and practice of management science. The mechanisms of doing business aimed at achie

The book is designed to be the primary reader in the capstone strategic management course. It can be used in undergraduate or graduate courses, although the sty