As a senior retail executive for some of the best-known and most successful retail brands in the U.S. and abroad, author George Troy understands today’s volat

Standing at the intersection of history, business, and anthropology, this is the definitive guidebook for succeeding and prospering in any retail enterprise. As

In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is