A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radic

With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its

The Future Rice Strategy for India presents forward-looking insights toward achieving sustainable development of the rice sector, ensuring future food and nutri

Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the market