The Hidden Power of Advertising

The Hidden Power of Advertising
Author :
Publisher :
Total Pages : 124
Release :
ISBN-10 : 1841160938
ISBN-13 : 9781841160931
Rating : 4/5 (931 Downloads)
GET BOOK
Book Synopsis The Hidden Power of Advertising by : Robert Heath

Download or read book The Hidden Power of Advertising written by Robert Heath and published by . This book was released on 2001 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.

The Hidden Power of Advertising Related Books

The Hidden Power of Advertising
Language: en
Pages: 124

The Hidden Power of Advertising

Authors: Robert Heath
Categories: Advertising
Type: BOOK - Published: 2001 - Publisher:

GET EBOOK

Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning
The Hidden Power of Social Networks
Language: en
Pages: 228

The Hidden Power of Social Networks

Authors: Robert L. Cross
Categories: Business & Economics
Type: BOOK - Published: 2004-06-02 - Publisher: Harvard Business Review Press

GET EBOOK

A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can i
Hidden Persuasion
Language: en
Pages: 0

Hidden Persuasion

Authors: Marc Andrews
Categories: Design
Type: BOOK - Published: 2019-07-16 - Publisher: BIS Publishers

GET EBOOK

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in
The Advertised Mind
Language: en
Pages: 268

The Advertised Mind

Authors: Erik Du Plessis
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

GET EBOOK

Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "a
The Hidden Power of Blend Modes in Adobe Photoshop
Language: en
Pages: 225

The Hidden Power of Blend Modes in Adobe Photoshop

Authors: Scott Valentine
Categories: Computers
Type: BOOK - Published: 2012-07-06 - Publisher: Adobe Press

GET EBOOK

This definitive resource on using Adobe Photoshop blend modes, features dozens of hands-on examples to give you an edge in technical, personal, and commercial p