Download or read book The Hollywood Brand written by Peter Catapano and published by Routledge. This book was released on 2018-01-31 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.