The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised a

It offers a comprehensive view of the media business in India and a clear sense of how this industry operates.

With Its Many Unusual Insights And Comprehensive Coverage, This Unique Book Will Attract A Wide Readership. Besides Students Of Mass Communication, Media Busine

The twenty-first century has witnessed the rise of India as a major media producer and consumer market increasingly engaged with the global economy. Aided by ri