Download or read book The internationalization of e-commerce: a case study of the Alibaba group written by Matheus Felipe Pereira de Souza and published by EdUFRR. This book was released on 2018-10-24 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.