Showcases a descriptive theory of translation based on pragmatics, describing all processes and products of translation on the performative, interpersonal and l

Pragmatics, often defined as the study of language use and language users, sets out to explain what people wish to achieve and how they go about achieving it in

The Routledge Handbook of Translation and Pragmatics provides an overview of key concepts and theory in pragmatics, charts developments in the disciplinary rela

This is a manual of literary translation and as such will be invaluable to students of linguistics, translation, literary theory and cultural studies. Translati

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories