The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new

The Routledge Companion to Arts Management contains perspectives from international scholars, educators, consultants, and practitioners sharing opinions, explor

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely co

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the marke