The Significance of the Women's Movement to Marketing

The Significance of the Women's Movement to Marketing
Author :
Publisher : Greenwood
Total Pages : 236
Release :
ISBN-10 : UCAL:B4385249
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis The Significance of the Women's Movement to Marketing by : Alladi Venkatesh

Download or read book The Significance of the Women's Movement to Marketing written by Alladi Venkatesh and published by Greenwood. This book was released on 1985 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study, Venkatesh explores how the attitudes of women are reflected in their consumer behavior. Inparticular, she focuses on how the women's movement influenced women's consumer behavior, providing insights into the relationships between social values and economic decisions.

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