Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she definitively demonstrates how companie

Strategic event planning is about data and analytics. It's about creating goals that will tell you if your event served the purpose it was meant to serve or if

Whether you're a veteran, newbie or "accidental" event planner, you'll learn fresh strategies to smartly select speakers, manage logistics, set a content road m

Strategic event planning is about data and analytics. It's about creating goals that will tell you if your event served the purpose it was meant to serve or if

You’re no idiot, of course. You know you can’t throw a corporate function together overnight—especially if you want to impress clients, shareholders, and