This book shows students how international business differs from local or national business, and discusses the fundamental challenges and emerging trends in int

Useful for undergraduate and graduate students of international business, this work features coverage of the Asian financial crisis and the European Union. Its

In the present text the author deals with both conventional and new approaches to trade theory and policy, treating all important research topics in internation

With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses

ÔThis book focuses on the challenges facing MNCs who are Òplaying away from homeÓ in different institutional frameworks and complex cultural contexts. In eac