First, on a whirlwind business trip around half the countries in South America in just a fortnight, Oliver Dowson faces near-death experiences in planes and car

Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grow

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delive

Nobel-Prize-winning economist Paul Krugman argues that business leaders need to understand the differences between economic policy on the national and internati

Anybody involved in sales or seriously considering it as a successful career should take the time to read and re-read this book. It points to basic do's and don